INSIGHTS

Supporting Restaurants and The 12 Days of… Takeout!
Sarah Jane Sarah Jane

Supporting Restaurants and The 12 Days of… Takeout!

Since the pandemic hit the country in March, over 100,000 restaurants have closed their doors. As we head into the holiday season, a new campaign called The 12 Days of Takeout aims to support small business eateries and drinking establishments. How? By encouraging people to order takeout every day from December 12th to the 23rd.

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Survival Solutions for the Future
Sarah Jane Sarah Jane

Survival Solutions for the Future

Small businesses are struggling now more than ever. The time for emergency solutions is over – it’s time for survival solutions. Mark Herbert, Vice President of Small Business Majority, discusses some of the priorities, programs, and resources that small businesses need to get through the winter and start rebuilding into next year.

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Marketing and PR During COVID: Being Genuine in an Inauthentic World
Sarah Jane Sarah Jane

Marketing and PR During COVID: Being Genuine in an Inauthentic World

COVID has made us re-think how we engage our customers. What is the best way to communicate and network virtually, with both existing and potential customers? How do we stay informed about new industry and consumption trends, so that we can quickly respond with an effective business and marketing strategy?

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Five Small Business Trend Predictions for 2021
Sarah Jane Sarah Jane

Five Small Business Trend Predictions for 2021

This year brought many unprecedented challenges that small businesses were forced to navigate for their survival and success. Taking these changes into account and reflecting on how we can best position our businesses into the coming months, we asked Mark Villalovos, Director of Strategy and Transformation at Sears Holdings Corporation, to share with us his predictions on which key trends small businesses should lean into in order to thrive in 2021.

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Biz Tools Spotlight: Tech Tools
Sarah Jane Sarah Jane

Biz Tools Spotlight: Tech Tools

COVID-19 has forced businesses to re-think the way we do advertising, sales, collaboration, and even team training. Many companies have stepped forward, offering reduced or waived fees for small businesses. Our Tech Tools resource page lists some of the best options .

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Four Must-Know Steps to Accessing Capital for Your Business
Sarah Jane Sarah Jane

Four Must-Know Steps to Accessing Capital for Your Business

Capital is the lifeblood of every small business. We rely on it to get started, sustain ourselves, and grow. For many of us, figuring out how to access capital and apply for maximum effectiveness is one of the most challenging aspects of running a business.

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Helping Businesses Outsmart Disaster
Sarah Jane Sarah Jane

Helping Businesses Outsmart Disaster

As business owners continue to face disasters that are hurting their ability to operate, being able to access assistance is critical. With more than 4 million small businesses in the state, these entrepreneurs truly are the backbone of California’s economy, and their success is what drives economic development. But for organizations that support these businesses, the COVID-19 pandemic has made this task much more challenging.

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Video Post: Election Week 2020
Sarah Jane Sarah Jane

Video Post: Election Week 2020

We now know a lot about the election outcomes, but what about the nuances of how people vote, who it impacts, and how one proposition's vote may affect another? Jesse Torres and Sid Voorakkara from our COVID-19 Biz Tools team hash out how voting results will impact ourselves, our communities, our small businesses, the economy and the country at large.

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Rethinking Business Resiliency During Challenging Times
Sarah Jane Sarah Jane

Rethinking Business Resiliency During Challenging Times

We are living through multiple disasters at once. Although we all feel their impact, everyone has responded differently. To examine business resiliency more closely, we sat down with Clare Briglio, Communications and Business Disruption Resource Director for the Economic Development Collaborative based in Ventura County.

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Biz Tools Spotlight: Grant Resources
Sarah Jane Sarah Jane

Biz Tools Spotlight: Grant Resources

Grants are a form of financial assistance that do not require repayment. To help small businesses impacted by COVID-19, grant programs were quickly established across the country – at the federal, state, and local levels.

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Biz Tools Spotlight: Lending Resources
Sarah Jane Sarah Jane

Biz Tools Spotlight: Lending Resources

For many business owners, one of the biggest challenges brought about by the pandemic was, and continues to be, a financial crisis. As businesses are forced to limit their operations, invest in a multitude of health and safety measures, and shift to virtual sales, liquidity has become a pressing challenge. That’s where COVID-19 Biz Tools comes in.

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 Navigating the COVID-19 Customer Journey
Sarah Jane Sarah Jane

 Navigating the COVID-19 Customer Journey

Wondering how to pivot your retail store strategy and approach to customer service during COVID-19? Mark Villalovos, Director of Strategy and Transformation at Sears Holdings Corporation and customer experience expert, shares five pieces of advice for businesses looking to optimize this “next normal” in the lives of their customers.

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Managing Time to Maximize Business Development Opportunities
Sarah Jane Sarah Jane

Managing Time to Maximize Business Development Opportunities

For small business owners, finding time for business development can be challenging. This is especially true during uncertain times, and COVID-19 is certainly one of them. Below, we share some best practices around time management and business development that you can apply to your own business.

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How to Access Capital for Small Businesses
Sarah Jane Sarah Jane

How to Access Capital for Small Businesses

Capital is the lifeblood of every small business. For many small business owners, determining how best to secure capital and apply it for maximum effectiveness is among the most challenging aspects of starting and running a business. Here are the best strategies for accessing capital…

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Advocacy in Business: How to Make Your Voice Matter
Sarah Jane Sarah Jane

Advocacy in Business: How to Make Your Voice Matter

With election day rapidly approaching on November 3rd, the swirl of chatter about candidates and ballot measures has got us thinking about how these choices will affect small business owners. Here are three key steps to help you more effectively advocate for your business and industry.

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Weekly News Roundup
Sarah Jane Sarah Jane

Weekly News Roundup

It’s been an eventful week in California with the announcements of modified county re-opening criteria and the PPP Loan Forgiveness application. And as businesses continue to deal with the impacts of the pandemic, summer weather can bring wildfires, power shutoffs, heat waves, and other threats over the coming months.

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